It’s said successful bloggers devote 20% of their time writing, and 80% of their time promoting. That’s one hell of a ratio. For those of us who occasionally struggle on the motivational front, it’s often difficult to get that creative tap flowing. Once it is, capping content and stemming the flow to promote, seems a tad risky. With blogging time at a premium, how do we manage an 80/20 split? That type of expectation can cause anxiety – social media anxiety.
Social Media Anxiety Disorder (yes it’s an actual thing), an ailment acquired when constant participation in social media affects a person’s mental and physical well-being.
For me, anxiety rears its head when I’m struggling with a topic, blocked, or playing the avoidance game. As the clock ticks down and the pressure builds, anxiety rises, until I eventually muster the will to force myself to write something. Good, bad or shite, the job gets done. I breathe a sigh of exasperation and hit ‘publish’.
But wait, hold on.
I’m only 20% done. Rain check the sigh, I’ve got work to do.
Social Media, the ever-growing, all-consuming entity that touches every aspect of our lives, regardless of latitude, nationality, lifestyle or Apple/Android preference. If you have WIFI, you have social media. And if you have social media, there’s a chance you have social media anxiety.
I’ve had an online presence for years, yet I marvel at the growing magnitude and infinite depths of the Web. It’s like a black hole, siphoning the life out of anyone within WIFI range. And yet I’m here daily, with millions of others, in stark contrast to my real-life persona.
I’m not an anti-social person (my wife disagrees) but as I age, I find myself content in pursuing a pseudo-hermit lifestyle. It suits me. I don’t dislike people, I prefer my own company. So why is it I feel compelled to participate in social media platforms and engage with a thousand virtual friends? I’m not a narcissist, despite the occasional selfie, so that’s not it. Perhaps it’s the freedom of expression. Where else can you engage with people in your underwear and socks, drinking a Coors Lite at 11 am?
But it’s more than that.
Why do we do it?
Simple. If you want your posts read, you have to promote (unless your last name happens to be Huffington). For the rest of us, building an audience is work. Truth is, no one is waiting on your next article. It doesn’t happen. Sorry to ratchet up the anxiety meter, but it is a hard fact. Endless content spewing forth from that black hole bumps and buries a post at warp speed. While SEO’s, key word optimization and Google rankings increase your odds, if you don’t promote, you don’t get read.
And not getting read leads to disillusionment, loss of motivation, sometimes anxiety. Not necessarily a disorder, but hardly a booster shot either.
Why is no one reading my posts?
Because you’re not reading theirs.
Simple fix. Get out there and mingle. Interact, share, +1, comment, ‘like’. For those who don’t reciprocate, cut the ties, dump the dead wood. Like purging Twitter ‘Unfollowers’, there’s nothing wrong with taking stock and cleaning house once in a while.
My anxiety is limited to looming deadlines and occasional self-criticism. While I find wading through a half-dozen social media sharing platforms time-consuming, you get back what you put in, so I don’t complain (often). I haven’t achieved an 80/20 split, but I’m not far off, and heading in the right direction.
Blogging affects my mental and physical well-being positively. No disorder here. Rewards far outnumber the disappointments.
How about you, how HIGH is your ANXIETY?
‘High Anxiety’ is a 1977 comedy produced and directed by Mel Brooks, a parody of Alfred Hitchcock films, and box office hit. Rotten Tomatoes rating: 7.2/10
‘High Social Media Anxiety’, is a 2016 blog post by Mike Senczyszak, panned and dismissed by critics and bloggers alike. Rotten Tomatoes rating: 1.3/10
Until next time,
Bless the internet gods for G+ it has been a new lifeline for me and of course my blog 🙂 And I’m not going to share what I wear or don’t wear ;} while I communicate with the masses. And on a different vein, Gene Wilder is one of my all time favs. Entertaining as always Mike, Thanks.
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Thanks Theresa. I saw Blazing Saddles at the theatre back in the 70’s (that’s how old I am), instantly became a life long Gene Wilder fan. Cheers for the comment!
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This is so brutally honest. When I started blogging I did not realize that it would be so tough to get 500 ppl on my personal Facebook to read my posts! Reaching other people was even a more difficult task. Now I am spending more time in getting connected to bloggers than asking friends to read my posts!
Learning the game bit by bit!
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There’s no quick fix that I’ve found. That’s why so many people give up too soon. You have the right attitude and perspective, that’s not very common. Keep at it and thanks for commenting!
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Ugh, this is me all this past week. I have had ZERO desire to do any social marketing/networking, but maybe that’s why my stats tanked. I’m trying to not let it agitate my anxiety. Instead, I’m trying to focus on other goals: getting Twitter followers up, networking for my podcast, re-organizing Pinterest, etc. Sometimes, you need to change your goals to get out of a lull!
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So happy to hear someone relates! Thanks Kate. I’ve recently tried to re-discover Pinterest which confuses me, and my Instagram account is even more pathetic. Your comment is much appreciated! Cheers!
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Can relate, although I have only been blogging since late December 2015. I try not to focus too much on how many have read my blog page today or how little followers I have, I figure if I keep at it and do what I am passionate about while focusing on being effective in making a difference it will sustain itself one day. I always make an effort to read your blogs as I do find them interesting.
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As I yours. I keep reminding myself it’s the writing that it’s important. Blogging keeps me honest. Thanks for commenting Anu, I appreciate your support!
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Deeelightful!
I too had SMAD. The first 3 years I didn’t even know it. Then, once diagnosed, I sought and found a cure that worked for me — I simply decided to not give a rip.
I post. If its liked, that’s awfully nice. If its not seen at all I still created art — for myself. Art I like. And building a body of same is my own personal reward. Some quite lovely, honest and caring people have continued following me these last three years and so I in turn DO go visit them and see what they are up to. Because I want to. Not because I must in order to ‘survive’ the blogasphere.
You are oh so right that the very nano second you stop going to the blog cafeteria daily to see and be seen (in hopes of getting a nomination for blogging prom king or queen) your Likes and Comments will plummet precipitously, instantly.
I suppose there are other cures for SMAD (perhaps attempted with Lennon’s “Cold Turkey” as the soundtrack). But switching to posting when I want versus feeling I must to stay in the fray was most liberating. Having a life then became oh so realizable!
I would give your post an 8.5 Mike! What does Rotten Tomatoes really know anyway?
PS Food for thought: Is there a SMAD’s anonymous?
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Total agreement. Regardless of feedback or likes, it’s great to acquire a body of work you can look back on with some pride, a small legacy of sorts. I think I will hold off seeking help for my SMAD until the day comes I get run over because I had my nose in my IPhone. Probably won’t be too long from now. Thanks commenting! I always look forward to your latest posts. Cheers!
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I write stuff.
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It is exhausting. Add to that running two groups and sometimes I just have to get up and walk away and then I added a second blog. So I clearly lost all sense of self.
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Absolutely! I can barely manage my weekly post schedule, couldn’t imagine daily or worse yet, two Blogs! Thanks for the comment Heidi, keep it up, and here’s to your third blog!
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Ha! I love this! I feel the same way – and this line: “I’m not an anti-social person (my wife disagrees) but as I age, I find myself content in pursuing a pseudo-hermit lifestyle. It suits me. I don’t dislike people, I prefer my own company,” sums up my entire being.
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Great post Mike and timely for me. I’ve only been writing since December and have learned so much since then. I’m a little disheartened at the moment with not reaching as many readers as I’d like to and the promotion can be tiring, but the most important thing for me remains the writing and I love the process of it and the response is always satisfying. I’m also reading more blogs by other people and am finding that I’m getting a lot out of that. Always enjoy reading your posts!
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Thanks for the kind words. It can be frustrating at times, but the process keeps me writing, so that’s a huge positive. I’m still trying to pin down a niche, but for now, I just writer about whatever pops into my head that week.
I keep an eye out for your posts as well, always entertaining. Keep at it and best of luck! Stay in touch.
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Mike,
Great images and great writing. Have you ever thought of becomming a Power Affiliate Club member? I’ve shared articles about this wonderful community and you would fit right in.
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Thanks for the kind words Alicia, also for the suggestion. I will definitely check out your website. Cheers!
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Hey Did you check out PAC yet?
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I did check it out briefly when you first mentioned it, thanks for reminding me. I will head back and have a more thorough read, looks promising. Cheers!
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Great
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Mike, you just nail my situation exactly in your every post. I had been writing to other blog owners and got paid for some time, but was not satisfied as I could not write topic of my choice. Hence I and my friend started our own blog. As you said its so much work mostly in promoting. Sometimes it really demotivates. But to be read we gotta go out there and participate and truly appreciate others efforts too. Again good post.
– sarojavasanth
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Thanks for the comment. It is work in the end, at least for most of us. And for Blogs like mine, with no central theme or focus, it’s even more difficult to promote. But like you, I’m still grinding it out. Keep at it, persistence wins out in the end. Cheers!
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This is spot on to how I’m feeling this week – I think the cure for this disease is getting out in nature and the occasional whining to a friend who’s been there too!
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A 3 day power outage over a long weekend would do the trick. Facing adversity with no WIFI. Cheers for the comment!
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Nice post Mike! I feel exactly the same. 🙂
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Many thanks! I appreciate the comment!
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This post is such a Great Truth! I really love the way you write and -Unfortunately – bloggers’ situation is exactly the same you described.
I don’t know if there will ever be a cure for this”blog-Statistics anxiety ” of ours . Mah…
By the way, Thumbs up!!!!
Buonanotte 🙂
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Cheers, thanks very much for the kind words Elisabetta, much appreciated. You have a fantastic looking Blog yourself, I’ll be visiting often. Stay in touch!
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Great to know it, I’ll do the same for sure ! ☺ have a great time, Mike.. Byee!! 😃
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Slowly but surely I learned that being known and liked on the social media sites was a great big high. Now I post as often as I can and then I start reading the comments I’m getting and it’t smiles all around. I read and follow back as much as I can and I have discovered that Twitter makes it easy for me to show what I like by sharing and through it I share to FB. Then I always post my blogs on G+ and the groups I am part of there and finally it all ties up nicely with some things on Linkedin. If we add to all that the sites I belong to and write on as well all I can say is that I manage and I am truly grateful for all of my online friends. As the years have gone on I have learned quite a bit and I am happy to say that right at this moment I have much more to want to share than I can possibly write up. That I think is a good thing. There was a song about high society I guess now we can sing high social media, high, high social media swirl. Take a listen to Louis sing it.
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That is wonderful. Sounds like you’ve put in the effort and are reaping the rewards as a result. I hope to be where you are in a year or two, time will tell. Thanks for commenting, and for sharing the link. Gotta love Louis! Cheers!
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I’m so glad I came across your blog, when I started mine, it was purely for therapeutic reasonings, but as time has gone by, I’ve interacted with so many people, have made many friends. I believe also , my blog has helped others too. I don’t think I have the social media anxiety. But I do feel that sometimes I should be blogging more than I do, and promoting more than I do. So maybe I have just a tiny bit of anxiety lol. Keep blogging, I have loved reading some of your musings. Best wishes 👍
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Cheers, thanks for the kind words. I’m sure plenty of readers have taken some positive material away from your posts. Anxiety is part of everyday life, it’s just how we cope that makes all the difference. It’s not worth doing if there’s no challenge. Keep writing, I enjoy visiting your site!
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Thankyou, I do hope that I’m helping, my life has been a challenge for many years now, but I will not give in. I take each day as it comes with a smile on my face. I believe that is what gets me through. Will be reading more of your blog. I like your way of writing. Thankyou again for visiting my blog. All my best 👍
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Likewise! Bad day or good day, so much depends on how we decide to deal with things. Wishing you well, and I’ll be following!
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Reblogged this on Learn SEO Now Blog.
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Spot on, I’ve been putting all my energy into getting my blog going but at the end of the I feel stressed with no reason why. It feels like networking is a giant sink hole, sucking the life out of me. Argh! At least I’m not alone. Great post.
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Thank you Lorraine. It is an endless pit sometimes, every time I open my browser there’s another recommended sharing platform or site. I have joined and abandoned so many different sites, I lost track. Thanks for commenting!
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This is so true. You think getting the post written is the hard part but it’s not – promoting is. And there are so many different platforms to choose from, it’s overwhelming.
You have it spot on here Mike, kudos to you!
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Thanks for the kind words! It is a constant struggle, but the more time you put in, the more you get back. Cheers!
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Cheers, thanks for the re-share!
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The 80/20 rule of social media…..true talk ..
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Cheers, thank you!
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Thanks for writing the post!!
I have enjoyed reading it and learnt something worthy!!
😊☺😊
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Thanks so much for letting me know. Much appreciated!
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True really true
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One of the best books I have ever read Gary Vaynerchucks’ “Crush it” talks about exactly this, get out there hustle and engage. Great blog
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Thank you Jennifer, I’ll have to take a look at that book. Cheers for the kind words and comment!
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Thank you for this – It’s a great post and I’m glad I’m not the only one! I’m just starting out in the world of blogging (via an academic course) and it’s decidedly disconcerting when you post and no-one reads it – I’m taking yours and everyone’s advice and starting to connect with other people and will see if that works 🙂
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Cheers, thank you. I’m coming up to my one year anniversary and it’s still challenging, but worth it, especially if it keeps you writing. Best of luck and keep in touch!
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