Click to Continue


Avoid temptation.

The allure of the intriguing headline, one that captivates, provokes, and sparks your imagination.  The promise of an entertaining article, a mere click away.

And just like that, you’re transported into a web of lies; flashy banners, unrelated advertisements, lewd images, irrelevant headlines, all a complex maze of questionable links.  The sensory overload rivals the visual complexity of downtown Hong Kong.

Suddenly you realize.  That article, the one you desired, will be portioned out –a paragraph at a time.  A dozen more page clicks, twelve exasperating page loads before its culmination.  The dreaded, click to continue button rears its deplorable head.  It’s akin to having to stop at a toll booth on the Interstate –every mile.

Page clicks equal profits. Otherwise put: greed rules.

Websites entice readers with the promise of eyebrow lifting material, only to set a trap known as the (contemptuous) slide-show, or gallery.  With each apprehensive click to continue, another webpage loads, another unwanted detour, another page strife with mind numbing, browser-slowing tripe.  And heaven forbid if you have anything less than an Intel Core i7 processor with NASA level memory, otherwise your page load time alone will age you faster than Mel Gibson after his infamous rant.

The evilest webmasters, those maniacal manipulators, often camouflage the actual ‘nextblue_arrow_forward_right page’ link, strategically burying it way down the page, at the same time displaying a prominent ‘right-pointing arrow’, dead center, bold as brass, unmissable.  And of course the arrow is a ruse, misleading, the equivalent of a virtual placebo, transporting the reader to yet another unrelated realm of advertised-laced, irrelevant fodder.

More clicks, more cash.

Lately, some landing pages mislead completely, the article of interest nowhere to be found –the classic bait & switch.

Websites prey on the vulnerable.

It comes down to clicks and cash.  With Advertisers being fed misleadingly high site stats, the days of enjoying an entire article on a single click, are gone.  The multiple click slide-show/gallery format is now the norm, no longer confined to lascivious Facebook and Twitter links.  So-called ‘reputable’ online publications are now embracing the tactic.

Shame on them.

But I’ve learned my lesson.

No matter how alluring a topic may be, no matter how peaked my curiosity becomes, if the slightest chance exists an article can be segmented, or, even worse, if there’s a number in the title (i.e. Top 20 Vacation Destinations in Uzbekistan), I’m not biting.  Sorry Advertisers, but my life is too short and my patience too thin to navigate multiple epilepsy-inducing pages, just to reach a disappointing climax.

Uzbekistan can wait.


While techniques are available to circumvent multi-page traps, I choose to ignore them.  Upon realization that my spider senses failed me, I’m hitting the ‘back’ button faster than the Flash during an indiscrete moment.

Experts predict video will completely dominate web-based advertising within the next five years.  We’re already seeing the trend with online news publications and magazines imbedding auto-play video on their landing pages.

No thank you.

I’ll make my own choices.

You’ll get no superfluous clicks from me.

Not one.

Until next time,

21 thoughts on “Click to Continue

    1. It’s all about baiting people just to get the site visit, no one cares about delivering any kind of quality product or service. But there’s so much available, I guess learning which links to avoid is the way to go. Cheers for commenting!

      Liked by 1 person

    1. A fraction of a cent for each visit, then if anyone is foolish enough to actually keep clicking their ridiculous links, they get more. I guess the initial volume of visitors, regardless that 99.9999 leave immediately and don’t click on any advertiser’s links, must still be worth it. Frustrating as all hell, especially when sites like Forbes, etc. do this also.
      Thanks for commenting Diane, always appreciated!

      Liked by 1 person

  1. The most annoying ones that I think most of us fall for is when we get an email which appears to be from the bank, and then they tell us to click the link to verify. Fishy right? Because banks will always CALL you if something needs to be addressed. Never email.

    Liked by 2 people

    1. Yes, your own bank will never contact you in that manner. Phishing happens, and most of us catch it in time. But we are all vulnerable, stay safe! Cheers Emily, always a pleasure when you stop by!


  2. This is why I have accepted no advertising for my blog. I don’t want readers to get the feelings you described. I’m hoping they actually want to read something funny and interesting.
    I would allow one advertisement for anyone who wants to pay me $728,000.00. For that check they can own my blog, my car, my clothes and most of my other possessions.

    Liked by 2 people

    1. Me as well. I’ve contemplated moving my Blog over the where you can add ‘ads’ and links, but I’ve held off. While I will make the move eventually, for now I’m content with a cleaner page, no distractions. Too much of that already out there.
      And I agree, for $728,000, I’ll happily turn my site into a bait & switch! Cheers!


  3. My favorite is The Sun. I love where they lure me in making me believe that I will be able to read my favorite column. Alas no! I can do so, only if I pay money to subscribe! Lesson learned. Great blog, Mike. I enjoyed the comparison to the Tokyo. Very witty!

    Liked by 2 people

  4. I’ve noticed an increase in the number of websites doing this, it seems like more and more of them are following the trend. Crap content but hey they’re making money from you! I always click close before it gets redirected, even if it’s something I really thought was interesting. It’s even made me wonder if this is how the Internet will end up. “Wade through my personal money making scam” before taking the next 20 steps…
    Then there’s the million hash tags they´ve inserted underneath…… Desperate to make money and be noticed at the same time, but it´s all a con.

    I unsubscribed from a local online newspaper recently because even though I’d subscribed, the landing page is always crammed with adverts, still had to click “read more” and it told me I wasn’t subscribed!!!

    There’s a new scam I discovered by accident on Facebook recently. A “group” gets together to form a “syndicate” of deceit, their media backlinks on display, they all gave each other “hits” and “likes.”
    Couldn’t believe they begged things like “click ten times on my link, and I promise I´ll do the same on yours” {Pwetty Pweeze}

    Every single one was all about fashion and make up, can you imagine the cat fighting behind the scenes? “Well you agreed to click 10 times on mine, but you only did 5 so I´m not friends with you anymore, and I´ll let the others know you´re a cheat.”

    How utterly pathetic.

    Rant over, if it was one!

    Liked by 2 people

    1. I understand completely. Between Facebook and Twitter alone, the ‘like for a like’ and ‘follow for a follow’ are people seem to care about. I admit, when I initially started twitter I was hung up on getting followers, but I quickly realized that numbers mean very little when you have nothing in common, or, in my case, hate getting tweets about celebrities, soft-porn, or adverts. The ‘read more’ phenomena is also getting worse, even mainstream ‘news’ outlets are jumping on the wagon.
      Maybe this is a good thing in the end, I may stop wasting time online, and actually write more. One can always dream! Cheers, and thanks for the rant, much appreciated!

      Liked by 1 person

  5. Great post! Your way of writing makes me chuckle on topics that should make me angry.

    I was reminded of those websites with list-type of articles that make you click onto a new page for each list item, only to propose a short paragraph (or even one sentence) together with an image. Even some of the best webzines do it and it annoys me.

    What angers me the most these days is that even so-called news websites are trying to lure readers with clickbait headlines like “See what this woman did!” (complete with exclamation mark). I’m learning to resist from clicking but sometimes curiosity wins.

    Liked by 2 people

    1. You’re absolutely right. It started with the sketchy celebrity gossip sites, but now everyone’s after the mighty ‘click’. For years I used Yahoo as my landing page, but they now insert so many links, videos, adverts, I finally gave up and switched to Google – no adds, no links. You’re right, resisting the urge is the best strategy, I find it gets easier and easier to disregard temptation.
      Thanks for the kind words and comment Tiziana, much appreciated!

      Liked by 1 person

  6. haha – I got caught in the trap a few times this week. I just HAD to know which celebrities passed away this year, but all I know is that Subaru is having a sale….

    Liked by 2 people

  7. I so hate them!!!!! You see those exclamation marks, I know. Can’t be missed. Yet, I still fall for them, not often but enough to irritate me. The worst really is that next button that isn’t even next of the article you’re reading but next article. It’s hateful! But how do the advertisers make money if we don’t “buy” from having had a glimpse of the infuriating ad?
    And have you seen how many articles underneath are about making millions? Like people fall for them? That’s one topic I don’t click. Maybe do a post on that.
    Great writing/post, by the way. As always 🙂

    Liked by 1 person

    1. Thank you Anne. The trends are getting worse, more blatant, more frequent. I guess it’s all about the catchy headline, anything to get you to click, then they hope you start clicking on advertisers, which nobody does. And yes, the plethora of sites on earning a living at home in your pajamas are entertaining. 99% are scams, or if they are legit, you’re probably earning about $5 a day.
      Cheers for the kind words, always appreciated Anne!

      Liked by 1 person

  8. Love the topic I can actually feel your frustration in your so correct points about links n other digital “click to continue “process, but thats digital world now.Visuals attract more attention..Everybody can see but many are not interested in reading A Long article which might make sense..Attention span is not what it used to be.Monetisation is everything. And the old school of thought about quality is an old school. 🙂

    Liked by 2 people

    1. Visuals grab the reader’s eye, but leave no lasting impact , at least not for me. I think quality content will always rise to the top, the problem is, hoping that people don’t give up looking. One thing is for sure, the web isn’t getting less cluttered anytime soon. Patience and the fastest PC you can afford may be the key.
      Cheers, thanks for commenting, always appreciated!

      Liked by 1 person

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